By Terri Reeves. EJ
Spring has most definitely sprung, with temperatures rising around the country, it feels like summer has arrived early.
With spring both in the air and our steps, we are interested to delve deeper into the impacts on social due to the change in season. Has this changed our online and social habits?
Are we leaving our smart phones and social networks behind, as we head off into the sunshine or for long weekends away? Or are we busy capturing and sharing our experiences across the multitude of social platforms we frequent? And if so which browsers and search engines are we using and from where?
This insightful report provides an overview of the growth (or fall) of key social media platforms and internet usage in Australia. All statistics are based on comparisons from the previous month.
The key highlights;
- Facebook – Total Users 14,000,000 (same as last Month)
- Twitter 2,800,00 (up 8,700)
- LinkedIn: 3,700,000 users (up 10,000)
- Google+: 60,000 users
- Pinterest: 320,000 users
- Tumblr: 4,250,000 users (up 50,000)
- Stumble Upon: 40,000 users (down 3,000)
- Myspace: 87,000 users (up 2,000)
- Instagram: 87,000 users (up 2,000)
Australian Desktop Internet Browsers (largest % Market Share) – Chrome 49.62%
Australian Search Engines – All Devices: Desktop, Mobile, Tablet, Console (largest % Market Share) – Google 94.59%
Australian Mobile Operating Systems (largest % Market Share) – iOS: 58.59%
Australian Mobile Browsers (largest % Market Share) – Safari (formerly noted as iPhone):56.19%
Mobile Internet vs Desktop Internet Usage – Desktop: 71.31%
Find these highlights interesting? Grab yourself an ice coffee and click here for the full report.