By Gavin Heaton
Podcasts are one of my newly discovered joys. A well curated list of subscriptions basically means that you can remain up-to-date with your fields of interest independently of the mainstream media. This is particularly useful for topics that are too niche for the media or too controversial – which is why my personal subscription list includes podcasts on the topics of digital and social media, Australian history, and the history of writing and language (often including large amounts of swearing). Full article click here
It’s been a long road, but I am delighted to announce the launch of the EchoJunction podcast!
This podcast is all about finding the industry’s finest minds from around the globe and picking their brains to help us all make sense of the noisy, fast moving and complex social media and digital marketing landscape. The podcast is in interview format and is very much about the “why” not the “how”. Cutting through the day to day noise and turbulence isn’t easy but the guests on this show will absolutely help you piece the jigsaw together.
The calibre of guests in the early episodes is top drawer and I think you will learn a lot from a variety of perspectives. For example, the opening 4 episodes cover:
- Scott Brinker, probably the global expert in his field, talking marketing technology
- Thought leader, leading influencer and NY Times best selling author Jay Baer talking the social media landscape
- Renowned local digital marketing expert Gavin Heaton talking social business for enterprises
- Robert Rose, top 10 influencer in his field, talking content marketing and media trends
Future guests will also come from the worlds of big data, marketing software and digital marketing. The podcast covers a broad strategic canvas but brings different perspectives and insights to deepen your understanding of social media, digital marketing and marketing technology.
On a personal note, producing a podcast has been quite a learning experience. From discomfort with the sound of your own voice to thinking on the spot in a live interview, it has been extremely testing but also extremely satisfying. I am learning on this journey with you in every sense. Please bear with me through the inevitable early rookie errors from a new podcaster; I am absolutely committed to this podcast for the long run, with the intention of producing an episode per week. Every. Single. Week.