By Adam Fraser
Comscore have just released their annual report into the most popular US mobile apps.
Before we get to the Top 10, some interesting macro stats covered by the report:
- Across smartphone and tablet use, Americans spend over half of their digital media consumption time (57 percent) in apps.
- 18-24 year olds spend 2/3 of their digital media time in smartphone apps alone, spending over 3 hours a day there.
- in terms of app v web usage, 87% of mobile time is spent in apps versus browsing via the web.
- Mobile web drives more pure reach but mobile apps drive significantly more engagement.
- Interest in new apps appears to be waning with 51% of users downloading zero apps in a month, and the average user downloading two.
- Millennials are much more willing to pay for apps, with 1 out of 5 downloading an average of one paid app per month.
- Across age segments, smartphone users’ number 1 app accounts for half of all time spent on apps and the top 10 account for almost the entirety.
The top 10 apps were:
- FB Messenger
- Google Search
- Google Maps
- Google Play
I wrote as far back ago as October 2015 that the digital world was increasingly dominated by Facebook and Google. This survey confirms the trend – Facebook and Google own the top 6 – and 8 of the top 10 – most used apps, with Snapchat and Pandora completing the Top 10 list.
Facebook is also the most likely app to be positioned on smartphone users’ home screens for easy access (the report notes that there is a strong correlation between how essential an app is to a user and whether it gets placed on their home screen).
The dominance of Facebook and Google may be no surprise, but this report is packed with other interesting insights on mobile usage and behaviour. Well worth a read.