By Adam Fraser
I have been lucky enough to interview some very wise people in the first 15 episodes of the EchoJunction podcast “We’re talking social and digital”.
They have talked about a whole range of topics related to social media, digital marketing and marketing technology, providing some very educational and informative content – highly recommended!
I always lighten things up at the end of the interviews with the ‘Quick Fire Round’. One of the three questions I ask is “What is the most influential and impactful book you have ever read?” (note I ask the question as most influential “business” book not “marketing” book).
The summary of answers to date is below:
|Podcast Guest||Most Influential Book||Book Author|
|Scott Brinker||The Lean Start Up||Eric Rees|
|Jay Baer||The EMyth||Michael Gerber|
|Gavin Heaton||What Matters Now||Gary Hamel|
The End of Competitive Advantage
|Sidney Minassian||The Hard Thing About Hard Things||Ben Horowitz|
|Aviel Ginsburg||Blind Spot, Hidden Biases of Good People||Banaji & Greenwald|
|Brian Kramer||Orbiting the Giant Hairball||Gordon Mackenzie|
|Richard Stacy||In Search of Excellence||Tom Peters|
|Joshua March||Innovators Dilemma||Clayton Christensen|
|Joanne Jacobs||Being Digital
The Clutrain Manifesto
Levine, Locke, Searls
|Aden Forrest||Pause Principal||Kevin Cashman|
|Andrew Hutchinson||Dataclysm||Christian Rudder|
|Brian Clark||Permission Marketing||Seth Godin|
|Joseph Jaffe||The Cluetrain Manifesto||Levin, Locke, Searls|
|Kevin Bloch||Zero to One||Peter Thiel|
Some great book recommendations here. Some guests were so passionate about the best books they had read they couldn’t get it down to one and named multiple books!
Interesting to note there is very little crossover between the answers – only 2 books got 2 mentions (Innovators Dilemma and Cluetrain Manifesto).
I hope this provides some ideas for your future reading.
What’s the most influential business book you have read to date?