By Adam Fraser
“Victory is won not in miles but in inches” Louis L’Amour.
Next Monday Episode number 10 of my new podcast “We’re Talking Social and Digital” hits iTunes. It’s a small milestone in what I intend to be a long podcast journey. Next target – 100 Episodes!
I have been bullish on the podcasting sector for some time – what have I learned so far from actually launching a podcast? An incredible amount. Here are 5 high level take-aways:
- Preparation is key. When you listen to podcasts it may sound like the host has just jumped into a conversation with a series of ad-hoc questions. Hosting a conversational interview is a good outcome (and certainly where I want to get to) but I assure you, in order to pull off a great interview you really do need to prepare. Research the person, including their previous interviews, their latest blog posts and the market sector they operate in. It pays off.
- Its hard yakka. Launching a podcast in Australia with global guests means committing to strange hours! Most of my interviews are done at 7am – which works well with USA time zones. So, I’ve had plenty of 5am trips to the office in order to prepare. Linked to point 1 above, and throwing in the post production effort, this is a process that requires discipline and commitment.
- Just Do It. Yep, Nike had a point. Whilst i was (am) an avid podcast listener I had zero (and I mean zero) audio/radio/media production experience. The only way to learn and develop (both the interview skills and technical production aspects) is to jump in at the deep-end and give it a go. Does it take you out of your comfort zone? Absolutely. Learn a huge amount along the way? 100%. Confidence only comes from consistent effort, application and dedication to the craft.
- Deepen relationships. I am extremely grateful for the calibre of guests that have been on the EchoJunction podcast. It’s been great building and deepening relationships with a range of industry leaders via the podcast process. Also from direct feedback from listeners, a podcast can definitely deepen the connection you have with your audience. It’s a very intimate form of media. When done right podcasting is a win-win-win (interviewer, interviewee, audience).
- No-one likes change. This is an interesting one. One benefit of hosting a recurring series of interviews is that you become aware of themes from the answers given by guests, even from very different parts of the industry. One theme I’ve noticed is the issue of change management, and the challenge of driving change through large enterprises. Whether talking social media adoption, marketing mix and TV advertising, customer service, big data or software services, this theme has consistently emerged. The challenge in the social and digital space is rarely related to know how (what should we do?) or tools (how can we do this?) but rather the process of implementing and driving a change program.
All in all it’s been hard work and challenging but I am loving it! Most importantly I am delighted (and incredibly grateful) to hear that people have been enjoying the shows. Ultimately it’s all about the audience so that will be my continued focus.
Thanks for your support to date, here’s to the next 90+ episodes. Let the marathon continue.