By Adam Fraser
I am a big fan of the research produced by Edison Research and have previously written on their regular Infinite Dial report into media and podcasting trends.
Edison recently released a very interesting piece of research into social media usage on mobile in a new stand-alone report “Social Sharing in the Mobile World”.
The study of 1571 US smartphone owners aged 18-54 revealed some key insights into the mobile use of social media, including:
- 80% of American smartphone owners use social media apps every day
- The average smartphone owner uses 14 types of apps
- 70% of smartphone owners who use social media say they use Facebook every day
- More than six in ten Facebook users say they belong to local Facebook groups or other online local groups
- Nearly a quarter (23%) of Facebook users say they have broadcast a Facebook live video
Some other interesting insights include:
- Android users (59%) eclipsed Apple users (45%)
- 87% use text messaging daily
- 92% of respondents used Facebook on their smartphone, versus 57% Instagram, 43% Twitter and 40% Snapchat
- 80% of users share photos at least once per month, while 54% of users take at least one selfie per month
- The top messenger apps used were (in order of popularity) Facebook Messenger, Skype, WhatsApp and (surprisingly) Google Hangouts
An interesting set of data points, and a useful, credible source for research references. Worth checking out.
(Looking forward to having Tom Webster from Edison on a future EchoJunction podcast)