Leading global SEO expert Rand Fishkin joins the podcast this week to talk Google SEO and social media.
- How Rand founded Moz and how it evolved
- At a high level what google is trying to achieve in its search rankings
- How google assesses subjective opinions around what is accurate and what is the truth
- Google’s algorithm for determining the trust of a particular website
- Issues publishers should be focused on when producing content to give it the best chance to rank highly on Google
- The importance of backlinks and citations and how to sensibly seek these out
- The importance of keyword research in formulating an SEO strategy
- How Google has evolved to cope with the evolution of the internet from text to image, video and audio content
- Why google keeps changing its algorithm (e.g. major changes such as Panda, Penguin) and how often google makes minor changes to its algorithm each year
- Examples where a business is highly reliant on google traffic and is materially commercially impacted by an algorithm change
- Google’s market share for search and the three countries in the world google is behind a competitor
- How mobile has impacted google’s strategy and whether google can scrape content from inside apps
- The intersection of social media and search
- What signals google is reading from social and whether social publishing is being ranked and appearing in search results
- Google’s deal with Twitter to access the Twitter firehose
- Facebook’s move in the area of search and whether they are a long term competitor to Google
- At the macro level whether “social search” has impacted google’s search volumes
- The SEO impact of a publisher producing an article on a blog, then copying the precise article on say Medium or LinkedIn or Facebook
- Google Plus and why it didn’t succeed to the extent predicted when it launched
- The algorithm for YouTube (the second largest search engine in the world)
Moz’s summary of Google Algorithm historical changes is here.
Moz’s website is here.
Rand is on Twitter here.
Rand’s favourite business book is The Billionaire Who Wasn’t by Conor O’Clery.