Director of Storythings, Matt Locke, joins the podcast this week to talk about the media landscape. We discuss:
- Matt’s career to date
- The schedule and the stream: how pre-internet media influenced the public through media access, shared experiences and cultural changes, and how the digital era is creating these effects on a larger scale
- Traditional vs digital targeting: how pre-internet era media focused on the one big metric for distribution
- Content circulation: the move from publisher to audience distribution, to focussing on patterns of circulation for distribution to your audience’s audience
- Audience diversity and how to reach each audience group through providing ideas that cross over different niches
- How technology is changing the way we consume television content, leading to the decline of certain genres that relied on ‘the schedule’
- Unlocking latent audience desires: how the CD evolved to music streaming, and the stage video is at in its evolution with today’s streaming services
- Attention pattern spectrum: how tech has evolved the types of content audiences seek in terms of length, where they access it and how it can be monetised
- Facebook moving to a subscription service and where they fit on the attention pattern spectrum
- Ad tech and news: how ad tech is causing more problems by going beyond audience tolerance levels
- Digital killed the TV star: how radio survived TV’s emergence in the 50s and how TV is now facing the same existential crisis today
- How live TV is keeping television relevant
A very thought-provoking and detailed conversation from a leader in this space. Well worth a listen!
Click here for the Storythings website.
Matt recommends reading is Creativity Inc. by Ed Catmull.