Senior writer at Fortune Magazine Mathew Ingram joins the podcast this week to talk the media landscape. We discuss:
- Mathew’s career as a journalist
- The high level disruption that has hit the media sector over the past 20 years
- In a world where “everyone is a publisher” where do people get the news today?
- Can digital assets offset lost revenue from print advertising for traditional publishers
- Native advertising as a new revenue stream and concerns for the impact this could have on journalistic integrity
- Whether print and independent journalism as we know it survive
- The current state of the TV sector and what this means for marketers
- Netflix/Hulu and others launched video on demand and subscription (not advertising funded) business models. Is this the future business model?
- Whether podcasting will disrupt radio in the same way streaming video impacted TV
- The impact of social media in the past decade and the current state of social media
- Having come from a world where ‘everyone is a publisher’ and the internet is ‘levelling the playing field’ and giving everyone a voice, how the internet seems to be increasingly dominated by Facebook, Google and Apple
- Buzzfeed’s business model and why it doesn’t seem to be taken seriously as a media player
- Whether Twitter is back on the right track under Jack
- The Twitter Mathew loves and the Twitter that frustrates him
You can find Mathew on Twitter here.
His excellent article on Buzzfeed is here.