Leading authority on all things Google, Martin Shervington joins the podcast this week. We discuss:
- Martin’s career to date as an author, coach and marketer
- The high level history of Google’s various attempts to “crack social media”
- The premise of Google+ when it was launched
- How Google + varied from Google’s previous attempts to launch a social media platform
- Google Plus features and functionality – and whether we should consider it a pure “social network”
- What is a “social layer” and how google attempted to integrate Google Plus across other products
- The mobile aspect of Google +
- Was Google Plus a direct attempt to take on Facebook?
- How the “culture” on Google + differed from other social networks such as Facebook
- Google+ features like circles and hangouts on air
- Why Google+ was not more successful given the brand, its links to search and arguably having better features and technology than other social networks (circles, hangouts, photos)
- Future direction for Google+ with a focus on communities and collections
- Is Google+ “dead” as most commentators seem to think or where to next?
- The integration of google plus with other google products (search, maps, gmail, youtube etc)
- How to build communities on google plus and the difference between public and private communities
- Other aspects of google’s various offerings which marketers should currently be aware of
- The current impact of sharing and engagement on Facebook, Twitter, LinkedIn, Snapchat etc on SEO/google results
- Whether Martin likes the term “social search”?
- Whether search is declining in importance over time and how google local is growing in importance
- Whether Facebook is becoming a serious competitor to google’s search business
- Facebook’s future strategy with virtual reality
- YouTube rolling out an ad free subscription model with YouTube Red
- Martin’s high level philosophy/strategy to businesses and social media
- Future trends for the digital marketing and social media landscape in 2016?
A very interesting perspective from a world leading expert in all things google. I think you will hear a very different perspective on google plus – well worth a listen to broaden your perspectives.
Martin’s favourite business book is Permission Marketing by Seth Godin.