I talk privacy, personal information and a new model for data sharing with Katryna Dow, founder of Life Management Platform Meeco on the EchoJunction podcast this week. We discuss:
- Katryna’s career to date in strategy and understanding human behaviour
- The market landscape for privacy, personal information and data sharing
- Whether consumers “don’t know” or “don’t care” about online privacy
- Whether the often stated trade off of a free service (social network) for the receipt of personalised ads an over simplification of the issue
- The growth of, and importance, of the algorithm in business decision making
- The sale of wholesale data by social networks on an anonymous basis
- Why Facebook user numbers continue to grow notwithstanding concerns around their approach to privacy
- The attitude of millennials to privacy and sharing
- How Meeco was founded in 2012 and what is a life management platform
- Why consumers should be part of the value exchange in relation to their own
- Meeco as “The API of me”; taking control of your own data assets
- How Meeco allows different pieces of data to be shared with different people and businesses and the terms on which data is shared
- Flipping the model where consumer voluntarily share certain pieces of information about what they want to buy
- How to build trust whereby individuals would feel comfortable using a platform like Meeco and storing their most private information
- Meeco’s marketing plan to build their business
- Why big data may not have delivered to date and the importance of context
- Why Europe is an initial focus point for Meeco’s roll out
- The Meeco commercial model
The topic of privacy and how personal information is shared is a very important topic in social media; Katryna’s business is a very interesting response to the current market landscape. One to get you thinking – definitely worth a listen!
You can find Katryna’s blog here and the Meeco website here.
Find the Meeco social media management tool MeCast here.
The BCG Report which we discuss that includes the metric of market size of 1Trillion Euro by 2020 of which 670Billion Euro will flow back to individuals is here.
The most impactful business book that Katryna has read is The Art of War by Sun Tzu – written around 512BC and first translated into French in 1772.