Managing Director of Rogue Marketing James Loomstein joins the podcast this week to talk about the marketing funnel. We discuss:
- • James’s interesting career to date across marketing and advertising
- • The traditional AIDA marketing funnel
- • Whether it is possible to model the buyers journey today given the range of sources if info a buyer knows taps into
- • How the buyers journey has fundamentally changed in the past 10 years
- • The increasing complexity of the CMO role today versus given the fragmentation of media
- • Marketing education today and why the 4Ps are (wrongly) no longer a major focus
- • The balance between science and art in the marketing process
- • Why the consideration phase in the buyer journey is getting longer
- • Google’s Zero Moment of Truth and the minor moments within this process
- • Content strategy, channel strategy and marketing automation
- • The importance of strategy and execution to maximise the value of marketing technology
- • Buyer personas
- • The line in the sand between useful personal marketing and “creepy” marketing
- • Consumers attitude to privacy and how their data is used
- • The impact of mobile in the buyer research process
- • How retail decision making process has changed so significantly post the internet
- • Social media across the buyer’s journey and social media strategy
- • The importance of SEO and how the role of google has evolved and changed
A really interesting conversation on the buyer’s journey and marketing funnel of today. Well worth a listen.
You can find James on Twitter here and the Rogue Marketing website is here.
This is James’s blog post on the marketing funnel.
James’s favourite business book is Linchpin by Seth Godin.
The top 2 accounts James would follow on Twitter would be Seth Godin, Steve Blank