Danielle Uskovic talks APAC digital marketing

Head of social media and digital marketing at Lenovo APAC joins the podcast this week to talk marketing strategy. We discuss:

• Danielle’s career to date.
• Her current role at Lenovo in Asia Pacific.
• The B2C and B2B aspects of Danielle’s role.
• The role social media plays within Danielle’s role.
• The buyer journey for a laptop and how that differs between different types of product/buyers.
• The APAC wide perspective – geographic differences of interest.
• The role of messaging platforms in different regions.
• The importance of different social networks and the differing roles they play across different countries in Asia.
• The importance of LinkedIn in B2B marketing.
• E-commerce and Lenovo.
• Managing potential channel conflict – selling direct and via retail partners.
• The importance of review sites.
• Content creation and building thought leadership.
• Amazon’s pending arrival in Australia and what this means.

Great insights from a highly experienced, senior professional in the digital marketing industry with fantastic experience. Lots of insight here, well worth a listen.

Key Links

Danielle can be found on LinkedIn here and Twitter here.

Re books Danielle recommends Blinkist.

The Twitter accounts Danielle would recommend are Nick Reynolds, Sumir Bhatia, and Ken Wong.