Brian Clark, founder and CEO of Copyblogger joins the EchoJunction podcast this week to talk about a media not marketing approach to building a business. We cover
- The history of Copyblogger and Brian’s journey into founding Copyblogger
- Why Seth Godin’s book Permission Marketing had such an impact on Brian’s career path
- Why a media not marketing approach works in building a business
- How Copyblogger was built around building an audience first then listening
- Brian’s view on the term ‘content marketing’
- How Procter and Gamble pursued a media first approach in the 1930s in the development of soap operas
- Examples of content marketing dating back to the 19th century
- When product placement is a form of content marketing and when it is advertising
- How Red Bull are media first and product second
- Why newspapers haven’t seriously explored business models beyond advertising
- Why digital trends are forcing media businesses to “adapt or die”
- Why the business models that drove mass media business models in recent decades are dying
- What digital sharecropping means and why it matters
- How social media can assist a media first approach
- Facebook and how they have ‘changed the rules’ consistently in recent years
- Brian’s thoughts on major publishers such as the New York Times publishing directly on Facebook
- Ello and potential networks which could impact Facebook’s audience base in the future
- What is a podcast network and why Copyblogger have launched a podcast network
- Whether the growth in audio and video threaten the future of the written word as a form of media
- Why the first 20 years of the internet may one day be seen as an anomaly
- Plus lots more!
- (including Brian’s favourite social network)
This really was an insightful conversation with a leading thinker on the media landscape – I encourage you to listen!
The Media not Marketing podcast from Brian is here.
The most impactful business book that Brian has read is Permission Marketing by Seth Godin.