Extract from New Entrepreneurs
If you can’t beat ’em . . .
News media organizations, already weakened by the loss of audience and revenues, recognized that a growing percentage of their traffic was coming from digital platforms like Facebook, Google, Snapchat, Instagram, Apple News, and other intermediaries. Farhad Manjoo of the New York Times described the situation well with his “The Frightful Five will dominate digital life for the forseeable future“, as did Adam Fraser of Echo Junction with his “The future looks like Facebook and Google“.
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If you are like me you get overpowered by the amount of sales and marketing technology and tools available – and more being released every day.
So I asked our resident expert on marketing and social media technology, Adam Fraser, how to go about choosing the right marketing and sales tools for our business
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In previous discussions Adam Fraser has provided excellent insight into how salespeople can leverage social media to improve their sales effectiveness. Since Adam is an expert on podcasting I asked him if he through podcasting was a tool from which salespeople could leverage value.
Podcasting was not a tool that I had used much so his answer was very enlightening to me.
Bottom line he convinced me that salespeople would benefit greatly by using podcasting in two ways; firstly as a consumer to learn during time they are commuting, exercising or walking the dog. Secondly, he suggested that salespeople could benefit greatly by producing their own podcasts for consumption by their target customers. I think you might his thoughts of value.
I encourage you to read or view the interview below to learn more. It’s contains some interesting thinking for sales leaders, management and salespeople.
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‘My Feed’ is ABC RN’s weekly look at the curious and juicy things happening online and on 1st July Patricia Karvelas spoke to Adam Fraser.
Adam spoke to RN Drive about Facebook reportedly finally paying (some) people to post content, the top 100 brands and the mushrooming world of ‘martech’.