Excellent interview; thanks @johnsmibert and Adam Fraser! Business strategy should drive social strategies! http://buff.ly/2eZ44x5
— Tamara Schenk (@tamaraschenk) November 2, 2016
A tool to use to gain credibility and trust.
“Podcasting is a tool that can give salespeople an edge?” – Interview with John Smibert
Adam joins John Smibert to talk about the use of podcasting as a tool for sales. See the full interview here.
#FF Great #marketing content and very engaging peeps ➡️ @adamf2014 @iSocialFanz @adhutchinson @ChrisStrub @NealSchaffer @EricLMitchell
— Dan Gingiss (@dgingiss) September 23, 2016
Extract from New Entrepreneurs
If you can’t beat ’em . . .
News media organizations, already weakened by the loss of audience and revenues, recognized that a growing percentage of their traffic was coming from digital platforms like Facebook, Google, Snapchat, Instagram, Apple News, and other intermediaries. Farhad Manjoo of the New York Times described the situation well with his “The Frightful Five will dominate digital life for the forseeable future“, as did Adam Fraser of Echo Junction with his “The future looks like Facebook and Google“.
See full article here
If you are like me you get overpowered by the amount of sales and marketing technology and tools available – and more being released every day.
So I asked our resident expert on marketing and social media technology, Adam Fraser, how to go about choosing the right marketing and sales tools for our business
For full article click here
In previous discussions Adam Fraser has provided excellent insight into how salespeople can leverage social media to improve their sales effectiveness. Since Adam is an expert on podcasting I asked him if he through podcasting was a tool from which salespeople could leverage value.
Podcasting was not a tool that I had used much so his answer was very enlightening to me.
Bottom line he convinced me that salespeople would benefit greatly by using podcasting in two ways; firstly as a consumer to learn during time they are commuting, exercising or walking the dog. Secondly, he suggested that salespeople could benefit greatly by producing their own podcasts for consumption by their target customers. I think you might his thoughts of value.
I encourage you to read or view the interview below to learn more. It’s contains some interesting thinking for sales leaders, management and salespeople.
For full story click here.