By Adam Fraser
We all know about the increasing importance of mobile. The dominant screen is with you all day and rarely more than arms length away.
This in itself is not particularly blog worthy. Case closed – the world went mobile.
However what is interesting is what we are doing while on our phones. Yes we are checking apps more and more, but the top apps are increasingly dominated by two 800 pound gorillas – namely Facebook and Google. The concentration is somewhat staggering.
Check the table below from the comScore July 2015 report on US smartphone market share:
Top 10 SmartPhone Apps USA, Users 18+, iOS and Android platforms
2. Facebook Messenger
4. Google Search
5. Google Play
6. Google Maps
7. Pandora Radio
10. Yahoo Stocks.
Yep – 8 of the top 10 owned by Facebook or Google.
The internet began as a place where everyone had a voice. It democratised publishing. All true.
But we seem to be heading back to a landscape where a small number of players control the true mass distribution. Something major publishers such as the Washington Post have worked out.
In a bizarre irony of the internet age, are we heading back to a world where we need the permission of a small number of gatekeepers to be truly heard on a wider scale?