By Adam Fraser
Facebook is making a serious play in the business arena.
Its presence to date in the workplace has largely been via staff looking at their personal Facebook pages, but a year ago it launched “Facebook at Work”.
Having tested Facebook at Work with over 1,000 organisations over the past year, it is now making the service open to all businesses, and has renamed the service Worplace.
The application brings many of the features from the main Facebook platform which users will be familiar with – newsfeed, groups, live, chat and trending posts – as well as new features such as dashboard analytics and easier integration with other IT systems.
Collaboration features also allow working groups to be formed with people outside the organization.
It’s an interesting move from Facebook and partly encroaches on the worlds of many other enterprise platforms operating in the communication and productivity space (think LinkedIn, Microsoft and Salesforce) . Priced at $1-$3/user it’s an important diversification for Facebook away from its current advertising dominated business model.
Incumbent players will be looking nervously over their shoulders – the 800 pound gorilla has made its move and it seems to be serious about its aim to penetrate the workplace enterprise software market.